Can't all space nerds get along?

Aviation didn't get popular until it got safer. We've been in the
"more explosions" phase for forty years and more. And for those who
push the envelope, who are pioneers, it's liable to stay that way.
The first few laser-powered craft might blow up or get half a wing
melted off. The first meta-stable helium rocket will probably
vaporize itself.

But tourists, business travelers, construction workers, and so on want
to stay alive. Not everybody is (or should be) a test pilot.

I'm wanting to get basic to-orbit spaceflight out of the pioneering
phase and into the rich jet-setters phase (actually, I want it in the
mass-market phase, but accept that you probably can't jump from
pioneering to mass-market in one step).