Self-selected digital-IP consumer populations in orbit (was Factor i Forum: SSI-List
Thread: Self-selected digital-IP consumer populations in orbit (was Factor i
# 21954 byhitssquad on June 4, 2008, 11:05 p.m.
Member since 2022-08-22
> > ...why would a self-selected orbital population not:
> > 4. Have higher-than-average valuation for IP?
> lower income folks are larger consumers of broad types
> of IP, like entertainment
http://images.google.com/images?q=home+theater
...stocked with thousands of movie titles is lower-income?
Does "digitally savvy" count as consuming of broad types of IP?
http://www.emarketer.com/Article.aspx?id06339
MAY 28, 2008
[...]
[Scarborough Research's "Understanding the
Digital Savvy Consumer" report] surveyed
consumers with higher-than-average
ownership of certain consumer electronics
(such as DVRs, satellite radio or VoIP)
and participation in certain Internet
behaviors (such as blogging, downloading
music and online gaming).
The group [nearly 6% of all consumers in
the US] skewed male, young and wealthy.
[...]
Income
<$25,000 . . . . . . 5%
$25,000-$39,999 . . 10%
$40,000-$49,999. . . 9%
$50,000-$74,999 . . 19%
$75,000-$99,999 . . 21%
$100,000-$149,999 . 18%
$150,000+ . . . . . 18%
http://www.lvrj.com/business/19232784.html
Scarborough's analysts developed their
digital-savvy roster by researching 18
consumer behaviors. They looked at the
percentage of people who use MP3 players,
personal digital assistants, digital
video recorders or [VOIP] phone service.
They assessed the frequency with which
consumers read or contribute to weblogs,
download music and gamble online. They
measured how often residents bank
online, download ring tones or watch
streaming video.
[...]
For now, digitally savvy consumers
represent a relatively small share of the
community -- just 10 percent in Las
Vegas, and 6 percent on average
nationwide. But they bolster the market
for upscale goods and services.